Guilds of LondonLondon: The biggest, most important and richest city in England in the late medieval and early modern periods. The Guilds played a major role in the lives of London's citizens, controlling the way in which trade, manufacturing and business was conducted in the city. The members of the guilds were rich men, who were appointed to the most influential positions in the community and wielded immense civic power. The chief representative of the Guilds